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2022 ősziemelt szintű7. feladat8 pont

Grammar: Open Gap Fill - 2022 őszi

For decades, Ritter Sport (0) _______ marketed its chocolate bars on their unique, square shape. So when Swiss brand Milka challenged its German monopoly on square chocolate, the battle lines were drawn. The square bar dates back to 1932, when Clara Ritter came up (17) _______ the idea, according to company legend. "Let's make a chocolate bar (18) _______ fits in everyone's jacket pocket without breaking and weighs the same as a normal long bar," she is supposed to (19) _______ said. Later, in 1970, the company launched its first television advert with the slogan "Square. Practical. Good". The Ritter family company registered the shape with the German patent and trademark office in 1993, so when Milka began marketing a square bar in 2010, the case went (20) _______ court. Milka achieved an initial victory in 2016 by (21) _______ the trademark deleted but that decision was changed the following year, and Ritter could keep its monopoly. Finally, the case (22) _______ up in the Federal Court of Justice, where judges threw out Milka's complaint and decided in (23) _______ of Ritter Sport in 2020. Normally, a brand cannot claim trademark protection in Germany if its shape is simply a functional characteristic of the product. But the judges said Ritter Sport was different. "Consumers consider the shape as an indication of both (24) _______ the chocolate comes from and its quality," they concluded. It means that Ritter's bar can remain the only top-brand square chocolate bar on the shelves in German shops.

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